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Sony Xperia Event Arch

Sony Xperia Event Arch

Sense Group Australia is an industry-leading design and event management agency that has experience working with notable brands such as YouTube, Google, Amazon, and Uber. When they landed a contract with the technological company Sony to market and advertise their newest product, Sony Xperia, Sense Group Australia specifically chose Inflatable Anything to work with them and create a visually stunning inflatable that would deliver their message brilliantly. The magnificent custom event arch they commissioned from us was to be used across Australia, in festivals of various kinds. 

Not only were we honoured to be trusted with the responsibility, but we were also thrilled about the opportunity to bring the client’s vision to life! Arches were one of the inflatables we had the most experience in designing and manufacturing, and we couldn’t wait to get started with our next custom event arch.

Coming Up with The Concept

Before we started drawing up any designs for the custom event arch, we made sure to align our priorities with what Sense Group Australia was looking for. Since communication was crucial in this stage of the process, our team discussed and brainstormed ideas together with the client’s representatives to see what kind of arch would suit their needs best. In one of these productive meetings, the client conveyed the specific idea they had in mind: they wanted the custom event arch to project a clear statement to all visitors of the festivals. Such important detail could never be overlooked, so we noted it down and incorporated it into the design process. 

Making a Statement with the Artwork

Custom Event Arch 2D Artwork

What better way to make a statement than with a custom event arch so grand in size that it simply couldn’t be ignored? The arch’s internal width of 7 m and internal height of 5 m made it bigger than what we usually worked with, though with our years of experience in inflatable production, dealing with the large dimensions proved not to be much of a challenge. In the 2D mock-ups our team sent to the client, we included details of the sizing. 

Another way to catch the attention of the crowd of onlookers was to choose an arch colour that pops out—in our case, we followed the client’s request to have a custom event arch with a yellow base colour and black writing. The elegant dark writing was emphasised by the light background colour and helped achieve the client’s goal of delivering their message to the target audience. Much to our delight, the 2D drawings were exactly what the client envisioned for the unit and we obtained their approval in no time.  

The Creation of the Arch

Our manufacturing team received the final approved design, and they made certain every detail was correct before starting the production process. The material for the custom event arch itself was yellow PVC, a better option in terms of durability than having a white base PVC which is then printed yellow. In the latter scenario, the arch would have an increased risk of wear and tear as the print could get scratched off in the long term. Considering the arch was going to be used in several festivals, we wanted the unit to withstand the test of time. 

To further make the arch long-lasting, the writings at the top of the archway and on the legs of the arch were painted onto the base PVC material with a stencil. Other than complying with the client’s requests for the designs, we also kept in mind the purpose of the arch throughout the production process. 

Upon completion of the printing, cutting, and sewing process, we completed quality control testing before delivering the final unit to the client.

Festival Day with the Custom Event Arch

Custom Event Arch in Action

The custom event arch was an absolute big hit with Sense Group! As with all our products, the unit came with a blower and user manual, which made the setup process quick and easy. It only took 5 minutes of inflation time, along with time to secure the event arch with some ropes, for the client to be free to wander off and enjoy the festival. There was no need to worry about the inflatable losing air, either, since the arch blower was constantly running and regulating the air flow. This means that the custom event arch would look just as great at the end of the day as it did at the beginning of the festival. 

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How It All Works

We don’t have anything already made – every inflatable that we build is custom to you, and your needs. So below is an overview of the standard process that it takes to bring an inflatable to life.


Decide exactly what you want to build and how you want to use it.


Contact Us to discuss what's possible and get us to provide you with a quotation.


Approve your quotation to go ahead and we'll get started on your inflatables design.


We get to work and start bringing your idea to life in our state of the art facility.

Get Inspired

Here is a small selection of past concepts we’ve brought to life.

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