Activations and inflatables go together like peas and carrots.
When running any activation, the main goal is to create an impact with your audiences, and custom inflatables are the right way to do that. Not only are they extremely impactful, but they are also a very cost effective way to achieve just that; their bespoke nature means they leave a lasting impression.
We partner with organisations across Australia to deliver unique, one-off projects that help clients achieve their goals of engagement and impact.
More than ever in the modern age it’s important to maximise budgets and get the most bang for buck that you can.
Activation inflatables do exactly that in a budget friendly way. A typical activation inflatable will cost between $2500 to $3500 for something that’s bespoke and one off for your brand and event, and it can be used for many years after purchase.
It’s very hard to find alternative marketing tools that can create such a big impact, and has huge social media potential, for a similar budget.
And the great thing is that each project is completely custom and exclusive, so you are only limited by your creativity and budget; nothing else!
One of the most common types of engagement that we see people driving with activation inflatables, is by replicating their products into a larger than life way.
If you sell beer, for example, you can create a giant inflatable beer bottle which becomes not only an unmissable attraction for attendees, but also offers a great reference point at the event itself.
A giant replica can easily be referred to by attendees saying things like “I’ll meet you at the giant Pure Blonde bottle”. That type of impact, for only a few thousand dollars, is hard to achieve with alternative marketing tools.
The purpose of an activation is to engage with your audience. A unique way to do that is to create a custom inflatable game that the attendees can actually touch, feel, and interact with.
Past projects we’ve done include bowling games, ball-throwing games, amongst others, and they actually promote people to step up and participate.
This is a much more active method of marketing an event or brand because people actually have an experience to talk about, rather than just something passive that they walked past and saw.
This type of engagement is priceless, especially when it’s so easily shared by people on social media stories, timelines and posts. With this example, you could expect responses along the lines of “Hey guys, I’m just down here at the White King bowling game, look how fun this is!” or “Let’s re-create this at home with real White King bottles!”.
Differentiation is more difficult than ever.
A lot of brands run cookie cutter campaigns that audiences have seen before. An activation inflatable is a way that you can step aside from this status quo and do something that is truly unique and special.
Whether you're using a static item like a target game or doing something like the above where the Cancer Council replicated their corporate emblem, it’s something that’s totally unique to your organisation and makes a huge impact. How many other giant sunflowers have you seen? And when you see this, along with the Cancer Council logo, you know exactly what’s going on.
Activation inflatables are some of the latest and greatest, most shareable, and post-worthy types of marketing initiatives out there.
Long gone are the days of boring passive displays; the new thing is to create something that delights your audience and becomes a conversation starter.
Using an inflatable for this is perfect, and it’s very entertaining and “cool” in the eyes of the general public.
This makes it easy to create hashtags, and they are sure to go viral. Using a hashtag like #kiispig or #pigwalk are unique to your promotion, and are not going to be cluttered with other people using the same tag.
Plus, unlike a lot of other items, the general public love inflatables. They are cool, they are unique, and they will help you promote your brand and event on social media channels like nothing else you’ve ever used.
Contact our expert team today to discuss what you’re looking for.
All of our projects are completely bespoke and we are truly invested in the idea of making your activation a success.
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