Field Days - they have been an Australian icon for over 50 years; widely recognised by every Australian Farmer, and his dog.
Aquip, Elmore or the Mallee Machinery Field Day, it doesn’t matter. If you are a farmer, or a business whose main clientele are farmers, you have no doubt been to a field day. If you haven’t, then you have probably been living under a hay bale. These events attract thousands of people every year where hundreds of exhibitors show off their new technology. It’s a day for the whole family! But how do you stand out in a sea of big machinery?
Be Seen and Stand Out
Putting yourself in the shoes of your clients, you could imagine walking around such a large arena filled with new and exciting technology, you could also imagine it can be sometimes hard to see absolutely everything in the time you have at the event. Big white marquees, tractors, and other large farm equipment catching the eyes of people, though they walk right past you, meaning a missed opportunity for you.
Promote Your Brand
Attending an event like Agquip is sometimes a business’s biggest event each year. Everything revolves around it, bringing a product to market in time to unveil it to new customers, and it’s not cheap. After you account for the cost of transport, staff wages, marquee hire/purchase, a bespoke custom inflatable may actually end up being the least expensive part of the whole event.
Whether it’s an arch way to use as an entry point to your site or a mammoth replica of your brand’s product that can be seen by everyone, we can assist you from start to finish.
“The Facebook?” - Many farmers are oldschool. They may not have Facebook, Instagram, Tik Tok, but their children and grandchildren no doubt do. Additionally, there has been a huge push from younger generation farmers getting out their phones and jumping on Facebook and Instagram; it’s an ever growing platform. We have heard great feedback from those who have used their custom inflatables as a social media tool, creating competitions and fun in perpetuity.
So as this online platform grows for farming communities, so does the opportunity for you to expand your brand’s audience. Inflatables and social media often go hand-in-hand, making fun and engaging photo opportunities to be shared online. As countless people share these photos, it takes all the hard work off your hands from reaching an otherwise unreachable audience.
Return On Investment
As previously mentioned, attending a field day can have huge expenses. Some of these expenses show their return in the way of lead generation, and social media activity, but when the next event rolls around in a few months, you’ll have to dig back into your pocket and dish out more. Inflatables if looked after can last many many years, giving you a fantastic return on your investment in the long term.
As an example, you may have an initial spend of $5,000 on a custom inflatable (could be more or less depending on specs). If you average it out to say, 5 shows a year for 5 years, that becomes $200 per event. This makes it a very cost effective promotional tool, compared to other expenses and advertising costs. The best thing about it is it is completely unique and custom to your business.
What Are You Waiting For?
It may seem new and overwhelming to organise something so big and custom, especially when you want to create something that hasn’t been made before!
We have been in this business for over a decade, and so we have a pretty good idea of what works, and what doesn’t. It may seem like a big investment upfront, but a custom inflatable may just be what your business needs to get a step ahead of the rest.
We are truly invested in the idea of making you stand out at your next field day. If you’d like to explore ideas and pricing before committing to anything, have a chat with our experienced staff today!
