Struggling to stand out from your competitors? Have a great location, but poor visibility? A custom inflatable is a striking way to unmistakably stand out.
In today’s day and age, marketing is purely attention. Whether to stand out today, or leave a memorable thought in people’s mind. A promotional inflatable for your business is not only impactful, but is also a fantastic value. You could spend tens of thousands on a billboard for just a few months, or only a few thousands on an inflatable you could keep and move to multiple sites.
We partner with many businesses across Australia to deliver unique, one-off projects that help clients achieve their goals of engagement and impact.
Attention is Currency
It’s a battleground out there. It’s all well and good to have a fantastic product or service, but what happens if no one knows you exist, or has trouble finding you?
A bespoke custom inflatable for your business can do exactly that in a budget friendly way. A typical business promotion inflatable will cost between $2500 to $3500 for something that’s bespoke and one off for your brand and event, and it can be used for many years after purchase.
It’s very hard to find alternative marketing tools that can create such a big impact, and have huge social media potential, for a similar budget.
The only thing limiting what is possible, is your imagination!
Promote Your Brand
One of the most common types of engagement that we see people driving activation inflatables, is by replicating their products into a larger than life way.
If you sell beer, for example, you can create a giant inflatable beer bottle which becomes not only an unmissable attraction for the public, but also offers an amazingly flexible marketing tool you can take to events.
A giant replica can easily be injected into other forms of advertising, where at an event people will say things like, “Keep an eye out for the giant beer can on the corner”. That type of impact, for only a few thousand dollars, is hard to achieve with alternative marketing tools.
Event Sponsorship
You have been approached by a local sporting club to assist with funding an event they are having, though are struggling to see the benefits you get as a business owner. You want to help and have the budget to do so but are struggling to see how you and your business will see a tangible return on potential investment.
Possibly the most popular promotional inflatable many businesses providing funding to events or clubs is the humble, yet effective arch. NAB are a proud sponsor for Moonlight Cinema/Val Morgan who engaged with us to produce entrance arches for their Cinema nights.
Not only does this create exposure to your brand, but it also creates engagement within the community that people appreciate and they will remember you for it!
This type of attention is priceless, especially when it’s so easily shared by people on social media stories, timelines and posts who attend these events.
Be Daring
Differentiation is more difficult than ever.
A lot of brands run cookie cutter campaigns that audiences have seen before. The content becomes diluted and simply ignored. Think about an ad on TV: you remember you saw it, but do you remember who it was for?
If you are after the attention, creating a custom inflatable for your business should be memorable and leave a mark in the minds of those who see it!
We are often blown away by the ideas our clients come up with and no idea is ever considered silly. Giant inflatable meat pie? Without context it might sound far-fetched, but when executed correctly, it can turn a humble pie van into an attraction that people WILL remember.
Social media is doing what TV did to radio; it shifted the attention from the air waves to the screen. Social media is now taking that attention away from TV, and putting it into that device in your pocket: your smartphone. Ignoring this shift is going to leave you in the dust of your competition.
Long gone are the days of boring passive displays, with some simple banners and some flags. We as audiences have become desensitised to it all.
Regardless of whether you are a small or large business, the impact a bespoke inflatable can have on a social media campaign can be huge!
Whether it’s being shared by people on Facebook and Instagram, or you create a competition at an event around the inflatable itself, the reach and exposure will continue in perpetuity.
This makes it easy to create hashtags, and they are sure to go viral. Plus, unlike a lot of other items, the general public love inflatables. They are cool, they are unique, and they will help you promote your brand and event on social media channels like nothing else you’ve ever used.
What Are You Waiting For?
Contact our expert team today to discuss what you’re looking for.
All of our projects are completely bespoke and we are truly invested in the production of the most unique and eye-catching business promotion inflatables, one that people will remember!
